Your Personal Marketing Campaign

When weighing the decision to move to a different part of Canada or from abroad, a critically important question should be part of the process:

How are you going to finance your Canadian dream?

Three Categories

Unfortunately, many Canadians and expats underestimate what is involved in securing gainful employment in the ‘Great White North’. For one category of client, it’s the result of simply not having enough time to prepare before moving day. Another category prepares improperly, naively assuming that the rules and procedures they’re used to or have grown up with apply universally. And a third category makes the critical error that their knowledge of hiring practices is up to date. Whatever category you identify with most, it’s vital to understand that minimal and/or improper preparation could make finding and securing a job in Canada extremely difficult. And that can be costly.

Survival Job?

To underscore the point, imagine you could earn a healthy annual salary of CAD 99,000. That breaks down to slightly less than CAD 2000 per week. If you are still looking for work one month after your relocation to or within Canada, you will have lost more than CAD 7600 in pre-tax income straightaway.

Now add to that all the regular expenses you will incur in that 30-day period: possibly higher rent, different car insurance, new healthcare costs, groceries, etc. Combined, these expenses will quickly deplete your bank account.

Failure to find a decent job soon after your arrival at a new location in Canada will then force you to make a difficult choice: continue the job search, hoping for a quick end to the financial suffering; or settle for a survival job until you can find something better. That might be necessary, but it’s not the start our clients ever hope for.

Systematic Approach

To get off to a better start, let Red Moose Translation & Employment Services help you improve your employment prospects. We employ a systematic approach that consists of three parts: designing your profile, finding your voice & training to shine.

1. Designing your Profile

We start the process by helping you to design your own profile for the Canadian labour market. This includes:

  • identifying your strongest skills and personal value
  • matching your career arc to your preferred employer’s requirements
  • creating a narrative to show why you should get onto the shortlist
  • leveraging existing and future networks to your advantage and
  • teaching you the skills & strategies to confidently enter a job interview.

All these components are then expressed in three kinds of marketing copy: a targeted resumé, a cover letter and an optimized LinkedIn profile.

2. Finding your Voice

The next stage involves equipping you with the skills and strategies needed to perform well in a job-interview setting. Preparations in this stage cover, among other aspects:

  • researching the organization of your preferred employers
  • honing your presentation for an in-person and/or virtual interview
  • employing proper etiquette before, during and after the interview.

This approach takes time, but it will help you to find your voice.

3. Training to Shine

The third and final stage is pretty old-school: training. This part is not glamorous. But the more committed you are to this part of your marketing campaign, the more confident you will feel about shining when your goal is within reach.

Improve your chances of getting an invitation to a job interview with your preferred employer. Then perform confidently, armed with the skills and strategies you need to shine when it matters most. After all, quickly securing gainful employment – preferably before your move – is critical to your ability to achieve your Canadian dreams.